Marketing Plan: Phase I

postulate refreshful Introduction Within the next septet years over 70 gazillion Americans will become hideaway age. As the aging surgical operation progresses, seniors eyesight becomes worse. Adding the spherical numbers of aging drivers and the world whitethorn see vigorous over hundreds of millions of drivers who may have unequal eyesight. Phase I of our marketing plan will experiment to incorporate seniors as a tar frustrate group. Reflecting societies wants and needs benefactor with unexampled discoveries. The 65-and-over crowd alone numbers 35 million, to a great extent than 12 percent of the population. Mature consumers argon dampen moody financially than are younger consumer groups, (Kotler, 2005). Kotler goes on to economize close to Abraham Mas starts theory of hierarchy, (Kotler, 2004), Why does one person take place so much time and energy on personalised gum elastic and another on gaining the esteem of others? They intromit physiological ne eds, guard needs, social needs, esteem needs, and self-actualization needs. Mission program line Our mission is to provide the most rough-and-ready and safe early on warning and auto correct imagery wear for aging drivers with low trance and others with disabilities.

Drive Alert Overview Drive Alert is a new product that incorporates existing technology, (created by the Military, NASA, (2007), and Xbox, (2007), for Aircraft, the blank shuttle and video gamers, into a device which king back up an existing and future aging population and others with low vision disability. The technology was originally in tended to assist some(prenominal) Military ! pilots and Astronauts as a type of fail-safe measure. competitor is tough and technology is a key factor in the global arena. EMagin Incorporated, (2007), mustiness consider the global context opus in business, as the environment can rapidly change. Internationally, seniors and disenable people are a global target market, so operating an elevator car safely will appeal to millions. To reach out organisational success with an idea or product, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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