The Functions of Public Relations

The functions of common relations are distinctive and ?which helps establish and restrain up lines of colloquy, understanding, acceptance, and cooperation between an makeup and their universes? (Setiel, 2004, pg. 4). This paper will bring out organisational and social functions of public relations and identify an issue at heart the governing picked; Comcast. Further more(prenominal), this paper will address the audiences, touching both employee and participation, which impact organisational and societal functions of Comcast. Functions of PRThe primary goal of public relations is to harmonize internal and outdoor(a) relationships. This is so an nerve can enjoy not only the goodwill of every(prenominal) of their publics unless also stability and long life (Seitel, 2004, pg. 5). The organisational functions are those activities that preserve to or posit organizations as contend to the societal functions, which involve activities that relate to or involve a society. Communications focussing and employee relations are some examples of organizational functions. Whereas marketing communications and community relations reflect societal functions of public relations. Managing communication is essential in the process of communication to internal and external publics. OrganizationWith over 24 million subscribers, Comcast is unrivaled of the largest cable companies in the United States (Comcast, n.d.). Comcast has become a loss leader in the telecommunications industry. Subscribers receive hundreds of digital channels, high-speed Internet access, VOIP, and more from Comcast.

Com cast?s Public Relations Department is respon! sible for guiding community investment strategies and employee volunteer opportunities as well as managing commanding relationships with local, state, and federal elected officials through a frame of special(a) events and correspondence. Organization IssueAccording to an obligate located on Comcast clear?s website, Comcast is considered the ?worst bully? in the telecommunications industry (2006). The causation of this article tar follows several key issues commonly criticized by the organization?s publics. External publics and the author of this article are dissatisfied... If you compliments to get a full essay, order it on our website: OrderCustomPaper.com

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