The Role of Social Media in Branding in the UK Dissertation

The Role of Social Media in Branding in the UK - Dissertation Example This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems. This development has allowed the Internet to become a major component of the strategies and platforms by which business enterprises operate. The social networking website is one of such breakthroughs. Friendster, MySpace, Facebook, Blogspot/Blogger and Twitter are some of the most popular forms of this Internet applica tion/system. By the year 2000, the usage of this web system exploded to billions of users combined. Facebook alone, through the analytics tool provided by Google Ad Planner, has more than 600 million users worldwide and 25 million of these are British. (Google 2011) The statistics is further reinforced by the fact that the website has 770 billion page views and 23-hour average visitor use. (Google 2011) If one has to consider the users of other social networking websites that are popular across the World Wide Web, the staggering figure could reach up to 1 billion. Facebook is, in fact predicted to achieve its one-billionth user by next year. (Business Wire 2007) In the British experience the figures are as impressive. For example, the percentage of social media users jumped from 22 percent four years ago to 44 percent in 2009 and approximately 35 percent of these users logging on to their favorite social networking site(s) at least once every week. (Shayon, 2010) The significance of these developments and figures for advertising and branding is tremendous. As a communications technology, social media has the power to influence individuals and groups. The humungous number of social media users highlights the degree of its import. Research Objectives This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. To this end, the following goals would be pursued: Define and explain social media; Explain how social media can enhance branding; Identify emerging branding techniques within the social media sphere; Identify and explain existing cases of successful branding undertaken through or with the help of social media in the UK experience; Pitfalls and limitations of the social media in the branding context; Outline potentials and future development of the technology in the context of its role in brand building in the U K. What is Social Networking? An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. For this study’s purposes, the term social media would follow Paul Clark’s general assumption which explains social media as the ultimate democracy of expression, one that is â€Å"typified by e-mails, blogs, podcasts, video- and photo-sharing, voice-over IP, message forums and boards, and wikis† constituting some form of organic conversation that involved the production and access of contents by individuals using computers and the web. (Clark, 2010) Social networking websites such as Facebook can be an amalgamation of these social media elements and web applications. For example, they may offer their users photo and video-sharing services, blog/micro blogging functionalities, messaging/chat applications, boards and mail systems. The point is that the web is in constant flux and applications and fun ctionalities are often being developed and integrated in order to provide richer and more complete

Short Example of an Informational Essay With Two Topics

Short Example of an Informational Essay With Two TopicsThis is a short example of an informational essay with two topics. It could be written for any college, university or even online course. It can be used in advertising, as an essay writing challenge or to get your degree. If you have a strong desire for an education or if you want to get your college degree you should try it.This short example of an informational essay with two topics could be used for college essays. You would not have to use this one if you did not want to use this one, as the college you will be attending will provide you with one that they deem appropriate for you to use.This example of an information essay with two topics could be used as an essay writing challenge. If you think your college is bad, you could write an essay for them that has exactly the same subject and they would grade it based on your ability to present the facts and teach the principles you learned. Or if you think they are good, they cou ld use this one. In any case, you could use this one as an essay writing challenge if you feel like you can do so.This short example of an informational essay with two topics could be used to get your college degree. Now you do not have to go to a university to get your degree, you could go for an online degree as well. You would not have to take all the classes at the college as most of the classes can be done online. It is important to your grades to get a decent grade in the classes you take.This brief example of an informational essay with two topics could be used to get a diploma or a degree. You could go back to school after a job, maybe after a divorce, and want to learn something new.This brief example of an informational essay with two topics could be used for getting an online degree. If you do not want to go back to school after all these years, you could write your college degree online.This short example of an informational essay with two topics could be used for your b usiness. You would not have to take the classes at the college, if you want to keep the business. This is a nice way to make some money.

An evaluation of the suitability of the Istisna contract to financing Essay

An evaluation of the suitability of the Istisna contract to financing small enterprises - Essay Example These banks offer services based on religious teachings and laws. The banks continue to provide innovative financial products aimed at filling the existing gaps in the financial industry. These banks have used a philanthropic approach, adopted from Islamic teaching, to offer high quality services to customers. One of these approaches has been the Istisna contract. Based on the Sunnah of the prophet Muhammad (PBUH) this contract has transformed the banking industry immensely (Mahlknecht, 2009). The use of this contract may be enormously beneficial to people seeking comprehensive funding for small businesses. The contract and its use by Islamic banks The Istisna contract falls under the category of manufacturing contracts. It was created by the Islamic Financial Institution in line with the Istisna believes. The contract is strongly related to the shariah. In Arabic, the word Istisna means making a request to someone to build, construct or manufacture something for another. This contract is based on the principle meaning of the word. The contract, therefore, involves agreements for sale and purchase between two individuals. The items under discussion in the contract agreements of Istisna are non-existent. This can be termed as the greatest difference between the Istisna and other financial contracts within the industry (Warde, 2000). This has led to the identification of the Istisna as a exceptional sale agreement. Within the scope of the Istisna contract, the agreement is normally based on trust between the parties. The asset in the agreement normally has to be constructed or manufactured in a later date. The parties normally a gree on the date in which the finished product should be delivered. The process of creating an Istisna contract needs to be handled with considerable care. The Shariah law dictates that a commodity intended for sale must in the hands on the seller when the sale is being made (Mahlknecht, 2009). The seller must also posses the ownership of the product intended for sale. A product to be sold must also have been gained through acceptable means by the Islamic law. The Istisna contract, however, seems to offer a slightly different ideology. In the Istisna contract, the products being sold are normally, not in their final form. The core aspect of the contract becomes the religious values attached to the agreement. All elements of the contract are based upon trust and belief in the ability of the manufacturing party to deliver items. The quality and quantity of the product is expected to meet the agreed upon standards. In the contract, the parties agree on the specifications of the goods t o be manufactured as well as the date of completion of the manufacturing process. The cost price of the items can also be another element agreed upon by the contracting parties. All these elements are done through agreements made by the contracting parties. Within the scope of the Istisna contract, the Islamic financial institutions are requested by customers to manufacture a product. The product is manufactured by the financial institution on behalf of the customer. Upon completion of the construction, the product is then delivered to the customer for payment. Trust becomes essential as the customer may not be able to cater for the payment of the products delivered. An important note to make here is that the contract terms cannot be changed once they have been agreed upon. This becomes essential in ensuring that each party delivers its part of the bargain. Failure by either party, though, immediately makes the contract obsolete. The

What You Should Do to Find Out About Saint Marys College Essay Before Youre Left Behind

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The Start of Topics on Global Issues for Essay

The Start of Topics on Global Issues for Essay What Is So Fascinating About Topics on Global Issues for Essay? Inspiration to make your own advertising or media argumentative essay topics isn't tough to discover. An argumentative essay requires you to choose a topic and have a position on it. Even in the event you can't discover your essay topic among our 5. Researching the topic will permit you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. Topics on Global Issues for Essay Ideas International Warming is a significant topic that may create great problems for the occurrence of life on Earth. It leads to many serious effects which affect the environment severely. It is majorly the result of the increased Greenhouse effect. It is the extreme rise or increase in the temperature of the surface of the Earth. 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