Consumer Behaviour Assignment Example | Topics and Well Written Essays - 1000 words

Consumer Behaviour - Assignment ExampleOne of the peripheral factors that influences the consumer behaviour is the culture as it is imposed on a person by other individuals. The culture is the complex whole that comprises of knowledge, customs, morals, arts, beliefs and other habits and capabilities which are acquired by a person as a societys member (Voon, 2011). Since there is a difference among various cultures of the countries, marketers have to secure that they have sufficient information about the perceptions, norms and rituals of a culture so that the goods and go are offered in accordance to the demands of the respective markets culture.In todays dynamic business environment, the marketers have to deal with various challenges peculiarly circumvention of messages that are conflicting, tailoring the marketing activities in ways that are compatible with consumers requirements and addressing the behaviour patterns of consumers across varying cultures so that the long-term obj ectives of customer committedness can be effectively attained (Mandal, 2012). Although there are many challenges that need to be addressed but the most important ones that impact the consumer behaviour are the culture and psychological factors. Every promotional campaign will have different influences on people belonging to varying cultures therefore, the marketers have to ensure that product and brand prize are created in accordance with their desired goals so that they can develop a right image in the consumers minds.Since the product is the main element of the marketing mix which tends to catch the attention of the customers, only product-based marketing campaign will be insufficient for demonstration of the value that is desired by the consumers in fact, the marketers will have to develop goods and marketing strategy that takes account of all cultural rituals along with in-depth investigation, analysis and