Mystic Monk Coffee Case Analysis Essay

underground Monk java is a society established by Father Daniel bloody shame, the Prior of the Carmelite redact of monks in Clark, Wyoming. The monks atomic number 18 a group of 13 living in a modest home. Coffee gross revenue ar used to support the sum and to finally prepargon for expansion of the order. Coffee is produced using high grapheme fair trade Arabica and fair trade/organic Arabica beans. at that place are many popular flavors such as Mystical Chants of Carmel, Cowboy Blend, purple Rum Pe stinkpot, and Mystic Monk Blend. The companys traditional taper market has been the segment of the U.S. Catholic population who soak ups coffee berry tree bean and supports the monasterys mission. pains AnalysisThe approximate number of coffee consumers in the United verbalize is 150 million and 89 percent of those drinkers prefer to make coffee at home or else than procure from franchises. Of the consumers who drink coffee at home, approximately 30 percent prefer prem ium specialty coffees that change for $7 to $10 per 12-ounce package. These coffees are do from high quality Arabica beans rather that low quality, bitter Arabica beans. Mystic Monk Coffee is among the distributors that produces a higher(prenominal) quality product.Company MissionThe current mission is to produce a high quality product that is marketed to the segment of the U.S. catholic population who drink coffee and wish to support the monasterys mission. The monks make their appeal by asking the Catholics to use their Catholic coffee dollar for Christ and his Catholic church. This is published on the website.Company ObjectiveMystic Monk Coffee has a primary goal of transforming the small brotherhood of 13 monks line drive in the small home to include accommodations for 30 monks. There is a property in the Rockies with an asking impairment of $8.9 million. The monks currently have a donation of $250,000 and a plan to raise the remainder of the funds. There are currently more (prenominal) than 500 inquiries who want to be considered to become a Wyoming Carmelite and Father Prior Daniel Mary wished to accept a get few when he is able to expand.Company StrategyThe company principally uses word of mouth as a means of sales and sum up of revenue. Sales are generated primarily from online orders. Mystic Monk also offers non-secular websites commissions on sales made to customers directed to the website. The website and its affiliates dish out the company to earn a net profit margin average 11 percent of revenues. swotStrengths* The price is reasonable. The average premium brand coffee is sold for $7 to $10 dollars per 12 ounce package. Mystic Monk Coffee averages $9.95 per 12 ounce bag and all purchases over $25 qualifies for free shipping. * The monks are dedicated to making the coffee. Everyone at the company has the same goal and this is to barely the revenue of the company in hopes of expanding to better serve God.Weaknesses* The Carmelite Order curr ently has the doing power of 540 pounds per day and the demand will soon exceed the exertion capacity. The production is also limited due to solicitation and meditation throughout the day. * Advertisement is primarily by word of mouth. There are consumers who would try the coffee because it is of high quality and good price but do non know about it.Opportunity* with the sale of its coffee, the Carmelite Monks may realize their dream of get the Irma Lake Ranch. * Donations made by individual supporters will help to fund the purchase of the land. * elaborateness of the brotherhood through the purchase of a larger parcel of land. curse* Some people may not purchase the coffee because of the spiritual affiliation. * The price of the coffee may cast up after the purchase of bare-ass land.*FINANCIALS NOT AVAILABLEProblem ScopeThe Carmelite Monks of Wyoming would like to purchase a ranch that would gravidly ontogenesis its operations. The order currently has 13 monks working to produce coffee for sale and has a production capacity of 540 pounds per day. The company is sustainable because the monks have a specific goal in mind and all are on the same page when toilsome to reach the goal of the purchase. I selected this problem because although the company makes great sales, sales will not be enough to purchase the land. The company does not effectively advertise itself and will need to improve advertisement to increase sales. Problem The mission of the company is tied to the vision of the company. Father Daniel Mary realizes that the monastery environment is a unique challenge to the business because of the limited hours of production and also the limited access to the outside world. Although the monks are highly secluded, they serve to sell their coffee although it is mainly sold to Catholic believers.Solution Mystic Monk Coffee can begin to be offered in small shops in the United States. I would not recommend supermarkets at this clipping because of the limitations of production. As sales increase, revenue generated from increased sales will help with the purchase of new property and the coffee can then be offered in a limited amount of supermarkets. With the purchase of new land, on that point will also be an increase in labor and production with the addition of new monks to the order.Problem Mystic Monk Coffee has a target market of the U.S. Catholic population who drank coffee and wished to support the monasterys mission. Solution Mystic Monk Coffee should expand its target market. It can do this by targeting not only Catholics but all coffee drinkers in the U.S. who value price and quality. Most people enjoy a good cup of inexpensive coffee. The emphasis should not be on the support of the monasterys mission but should focus on great coffee for a reasonable price. By doing this, the Monks would increase sales and eventually be able to purchase a larger property.ChallengesThe monks may impression they are compromising the ir beliefs by focusing more on the coffee than their stated religious mission. If the monks focus on the fact that they are caterpillar track a company that will eventually generate the sales ask to further their mission, this may ease the feelings. The monks may also want to increase their order by two to increase production and earn more money.SummaryAlthough Mystic Monk Coffee has a unique knack of variables, they will be successful in increasing sales and purchasing the land.